Global Marketing Research: Collaboration and Competition
In this Assignment, you will engage in the development of the following professional
competency by describing how firms use marketing research to compete and
collaborate in the global economy:
Marketers engaged in conducting global research must be cognizant of the many
factors that can positively or adversely affect an organization, such as cultural, social,
economic, competitive, technological, political, and legal environmental conditions.
Building and maintaining awareness of the global market conditions requires great effort
and diligence in order to minimize risk and maximize the profit potential for an organization.
Developing communications channels, being aware of cultural nuances, and
competitive forces can impact the success of a marketing effort that is invested in the
global marketing environment. As a marketing researcher, you must develop a keen
awareness for the global marketing environment to protect and improve organizational
Directions for completing this Assignment:
To complete this Assignment, you will review a scholarly article on Global Marketing
Research and write a 2-3 page informative essay (Click Here for more information on
how to write an informative essay) in APA style format addressing the following five
1. Describe the purpose of the global marketing research described in the article?
2. Explain the competitive environment in relation to marketing research is
discussed in the article.
3. Describe how collaboration and social behavior played a role in global marketing
4. In your informative essay explain the following:
Provide a review of how the data was collected?
Provide a review of how the data analysis was completed?
You may use a journal article listed in the Reading section of the course room or one
that you find in the Kaplan University library. For additional requirements in relation to
this Assignment, download the grading rubric below.
For additional requirements in relation to this Assignment, see the grading rubric below.
Directions for Submitting Your Assignment
Review the grading rubric below before beginning this activity. For additional help with
your writing and APA citation, please visit the Kaplan University Writing Center.
Compose your Assignment as a Microsoft® Word® document and save it with your first
name initial and last name (Example: Alex-MT355 Assignment-Module 10.docx).
Submit your file by selecting Module 10: Assignment Dropbox by the end of Module