Description

I am currently doing a marketing assignment creating an Integrated marketing campaign plan. I have decided to use Nike as the company and Lunarglide 8 as the product of focus. I am currently up to Product Positioning ...however I am having trouble describing the product positioning approaches using the Lunarglide 8. The approaches are as follows: Product attributes, competitors, use or application, price/quality, product user, product class, cultural symbol. I could really use some help in writing up a paragraph using those key approaches with the lunarglide 8 as the product. Roughly around 300-400 words ...if you go over or under I am having the most trouble comparing the Nike Lunarglide 8 runner to other shoes and brands...if that makes sense, especially when talking about competitors and product attributes ..so i hope you can help :)