Define the firm (Yeti) industry. In the definition identify who are the major customers and players in the industry. What are the alternate ways in which the industry could be defined and why did you choose not to work with those alternate definitions. What are the key trends in the firm’s industry environment that will provide opportunities and threats for the firm in the future? How will these trends affect the future performance of the firm.
Must be double spaced & typed in 11 point Calibri Font with 1-inch margins