In a fast-paced contemporary environment, the disposition to act and communicate under the confines of moral standards instigates growth and development.



Ethical Communication Models

In a fast-paced contemporary environment, the disposition to act and communicate under the confines of moral standards instigates growth and development. Significantly, one must be guided by the principles of truthfulness, honesty, accuracy, and integrity as it is the perspective of enhancing cohesion within society. Today, many individuals are losing it on what it entails to be in the right or wrong; speaking with ethical attribution is thus needed more than ever to stop hurting the world. According to Fourie (2017), ethical communication stipulates the paradigms of being respectful to the next man and the entire humanity. Freedom of expression gets shown through ethical communication as its champions straightforwardness even though it can provoke listeners. A critical example of ethical communication is accountability and responsibility for any takes performed within the firm. Despite the consequences, it is prolific to stand out and face whatever is it you do or say. Lovari & Bowen (2020) indicates that when one speaks with ethical attribution, they attract motivation and inspire others always to consider being real throughout. Warning the people on impending danger and disturbances is also an excellent example of ethical communication. Through such measures, people can adequately prepare to face any dangers. The world requires ethics to experience heightened progress.

Lovari & Bowen (2020) imply that the attribute of engaging ethics in empathy and compassionate form of communication instigates a culturally diverse environment to fully understand and feel the warmth of fitting in a community. Empath and compassion create the proliferation of respect where everyone feels inspired by the environment regardless of being a foreigner or not. Moreover, efficiency gets realized through the adventure of ethically engineered empathy and compassion. By communicating in ethical considerations, we not only create recognition and understanding of the next man, but we also champion the stance of improvising standards that promote incremental growth. Empathy and compassion show the appreciation of diversity and encourages everyone to speak their truth regardless of the prevailing conditions (Lovari & Bowen, 2020). At the workplace, strategies to promote ethical communication includes, listening and asking questions; this should apply to everyone regardless of their creed. It is essential to bring up a society that understands the existence of indifference in everyone concerning ethics. A community that sees the good and evil in everyone and tells it in black and white without sugarcoating. With empathy and compassion, people work with efficiency due to the establishment of comfort in the environment.

The news which rolled out in mid-2017 that Hillary Clinton ran a pizza-restaurant portrays the lack of ethics in communication. The news item turns out to be fake. Spreading malicious intent, such as running a child sex ring out of a pizza shop, can be a damaging scenario, and it requires critical tact to deal with it. The phenomenal speculations in the media that the Pope endorsed Donald Trump is another example of lacking communication ethics. The measure of hoaxing the population for political gain is unethical, and victims involved in such attributions must be exposed to stringent measures. It is not the first time we experience ethical dilemmas. Managers from distinct organizations have been known to take credit for tasks accomplished by their employees, among other unworthy examples. Catellani (2016) argues that the remedy to such perpetration includes deploying processes and procedures that conduct audits on integrity and accountability. Punishing such vices is critical, and approaches such as suspending victims can be essential. Dedicating training and recommendations on ethical communication must be the priority of every firm (Catellani, 2016).




Catellani, A. (2016). Ethical communication in a connected world. Journal of Communication Management, 20(1).

Fourie, P. J. (2017). Normative media theory in the digital media landscape: from media ethics to ethical communication. Communication, 43(2), 109-127.

Lovari, A., & Bowen, S. A. (2020). Social media in disaster communication: A case study of strategies, barriers, and ethical implications. Journal of Public Affairs, 20(1), e1967.


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