Prepare a virtual campaign for a public relations program.
Recommend a public relations strategy for a given scenario.
An important aspect of effective public relations is having a virtual or online presence. In this assignment, you will prepare a basic virtual campaign. This could mean having a website, a blog, a Facebook page, and/or a Twitter account.
Identify an organization that you are familiar with (e.g. your place of employment, or an organization you volunteer for or admire). For this organization, identify a potential public relations objective that this organization might benefit from.
Create a detailed outline of a basic virtual (online) campaign for this organization. In this outline, you will develop a plan for creating a virtual presence for the organization drawing primarily from the technologies found in Ch. 13 - The Internet and Social Media. Use the attached Virtual Campaign Template as your template when creating this basic virtual campaign.
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Content: Relevance, accuracy, application of concepts/principles, thesis, support, breadth and depth, synthesis, analysis: 60 points
Effectiveness: Writing style, appropriateness to purpose and audience, tone, flow/readability, clarity, organization, progression: 40 points
Mechanics: Spelling, grammar, punctuation, references: upto 20 points will be deducted.