Prepare a virtual campaign for a public relations program

computer science


Virtual Campaign


Prepare a virtual campaign for a public relations program.

Recommend a public relations strategy for a given scenario.


An important aspect of effective public relations is having a virtual or online presence. In this assignment, you will prepare a basic virtual campaign. This could mean having a website, a blog, a Facebook page, and/or a Twitter account.

Action Items

Identify an organization that you are familiar with (e.g. your place of employment, or an organization you volunteer for or admire). For this organization, identify a potential public relations objective that this organization might benefit from.

Create a detailed outline of a basic virtual (online) campaign for this organization. In this outline, you will develop a plan for creating a virtual presence for the organization drawing primarily from the technologies found in Ch. 13 - The Internet and Social Media. Use the attached Virtual Campaign Template as your template when creating this basic virtual campaign.

Submission Instructions

Submit your completed assignment by using the Submit tool.

Grading Criteria

Content: Relevance, accuracy, application of concepts/principles, thesis, support, breadth and depth, synthesis, analysis: 60 points

Effectiveness: Writing style, appropriateness to purpose and audience, tone, flow/readability, clarity, organization, progression: 40 points

Mechanics: Spelling, grammar, punctuation, references: upto 20 points will be deducted.

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