1. Answer all of the following questions and follow the structure given below. Please note that your answers should be based on your understanding of the theory applied to your chosen brand and company. You are expected to use examples from your research. If you use (quote or paraphrase) information taken from any sources (especially the company website) you are required to reference appropriately.
2. You are required to research information about your focus brand and the company to answer the assignment questions. You may want to use a combination of the following secondary data sources:
· company website
· company promotional material
· magazine or newspaper articles
· industry reports
· scholarly articles / business databases in the library
· personal observation
3. Presentation of assignment
Presentation is a key aspect of professional marketing hence the quality of your assignment is very important. The following criteria will be considered to assess the quality of your work: presentation - clear structure and following of instructions; signs of effort given to this assignment; correct referencing; correct language, grammar, clear headings and spelling.
Use infographics when possible e.g. graphs, diagrams etc. this will help in your presentation. Additional supporting information and other relevant material should be included in an appendix at the end of the report.
Correct referencing (including in-text referencing and a reference list at the end of the assignment) is a requirement of all academic work. Please reference using APA referencing. Information about referencing and APA guidelines are available on EIT online or from the EIT library. Learning Services can also offer assistance.
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