C16 Principles of Marketing
Directions: Be sure to save an electronic copy of your answer before submitting it to Ashworth
College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use
correct English, spelling, and grammar. Sources must be cited in APA format. Your response
should be four (4) double‐spaced pages; refer to the “Format Requirementsʺ page located at the
beginning of this learning guide for specific format requirements.
1. Analyze marketing strategies in reaching markets with their products or services.
2. Continue with a detailed description of marketing management strategies used in the
implementation of the marketing plan.
3. Conclude with the integrative strategies used in today’s global environments to reach
targeted markets and maximize marketing dollars spent.
4. Consider how you would proceed when marketing a product or service and
compare/contrast why certain strategies would be best for the target market.
Please refer to the rubric on the next page for the grading criteria for this assignment.