Principles of Marketing Assignment



C16 Principles of Marketing

Directions: Be sure to save an electronic copy of your answer before submitting it to Ashworth

College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use

correct English, spelling, and grammar. Sources must be cited in APA format. Your response

should be four (4) double‐spaced pages; refer to the “Format Requirementsʺ page located at the

beginning of this learning guide for specific format requirements.

1. Analyze marketing strategies in reaching markets with their products or services.

2. Continue with a detailed description of marketing management strategies used in the

implementation of the marketing plan.

3. Conclude with the integrative strategies used in today’s global environments to reach

targeted markets and maximize marketing dollars spent.

4. Consider how you would proceed when marketing a product or service and

compare/contrast why certain strategies would be best for the target market.

Grading Rubric

Please refer to the rubric on the next page for the grading criteria for this assignment.

Instruction Files

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