The Company’s Strategy Reverse its Downward Trend



Case 13 Vera Bradley in 2014: Will the Company’s Strategy Reverse its Downward Trend?

Case Analysis

case analysis must include a(n):

  • Executive summary outlining your strategic analysis and recommendations.
  • Synopsis of the major case facts, key problems, and strategic issues that management needs to address.
  • Strategic analysis of those key issues
  • Conclusion/Recommendations section which focuses on your well-supported action plan to address the strategic issues of the case.
  • Case should be in 12-point font, preferably Times New Roman, and 1.5 lines-spaced with 1-inch margins.
  • The report should incorporate correct form, spelling, grammar, sentence structure, and communication skills. Each written case analysis document should be well-organized, well-written, persuasive, and concise (should not be more thanfive(5) pages in length)

The format for case analyses:

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