Please see attached to help me out get started with a marketing paper. Please use complete sentences, proper tenses and stay on the focus of the subject. MUST USE THE BELOW AS A REFERENCE, in addition to other references.
A Preface to Marketing Management, J. Paul Peter and James H. Donnelly, Jr., 14th edition, McGraw-Hill.:
Internet advertising has become one of the most popular methods for companies to deliver their
product messages. As mentioned previously, there are four main objectives that marketers wish to
accomplish with advertising: 1) awareness; 2) comprehension; 3) conviction and 4) ordering. The
task of your learning essay is to explore how Internet advertising can be used to accomplish these
You should begin your essay with an intro on internet advertising; then, answer four questions:
- how can internet advertising be used to accomplish awareness?
- how can internet advertising be used to accomplish comprehension?
- how can internet advertising be used to accomplish conviction?
- how can internet advertising be used to accomplish ordering?
When answering each question, provide 2-3 examples.
For awareness, you may use Amazon's website [http://www.amazon.com]. What features of this
website are designed to trigger awareness in the consumer? How? Explain. Also, it is a good idea
to compare companies in your examples. Is one more effective than other at generating awareness?
HINT: For comprehension, you may use examples of companies selling electronics. How does this
site [http://www.sony.com] help comprehension of the product offerings? For conviction, you may
start with [http://www.rei.com], shop for tents and explain how REI tries to convince customers to
purchase a tent. For ordering, find out how [http://www.google.com] sells advertising space for
products like glasses.
Recommended length: 4-5 pages. as usual, it is a good idea to quote a theoretical concept and use