Description

Submit the Integrated Global Marketing Case Study assignment. This assignment is made up of revised and improved versions of the following final project components you previously submitted: Unit 1, Assignment 1: Company Selection and Overview. Unit 2, Assignment 1: Company's Use of Information Sources. Unit 3, Assignment 1: Company's Market Segments. Unit 5, Assignment 1: Company's Integration of Marketing Communications. Please do not simply cut and paste what you previously submitted. Instead, use the self-reflective notes you created for Study 2 in Unit 4 to help you piece together and enhance each component of the project. Ensure that the individual pieces flow together seamlessly and that each paragraph of your essay has a clear topic sentence and main idea. The instructor reading your project can clearly see how you not only built a case study after carefully selecting a company from the real world, but also how you analyzed it based on some key competencies that are relevant and crucial to understanding integrated global marketing. Submission Requirements Written communication: Written communication should be free of errors that detract from the overall message. APA formatting: Resources and citations should be formatted according to APA (6th edition) style and formatting. Resources: Minimum of 3 sources required. Length: 8–10 typed, double-spaced pages. Font and font size: Times New Roman, 12-point.