The course is "Marketing Management" and every requirement that the assessment needs in the file.
Understanding the complexity of the environment that companies face is imperative to your work in marketing management. Good companies manage the
demand ecosystem at a strategic level, applying analysis for the future, and drawing conclusions to drive their marketing approach. This is a practical assignment
that will see you assess the viability of a new product or service in Australia, synthesise the data, and use your conclusions to generate a forecast for the future.