CASE ANALYSIS 2: RIM: THE MOBILE OS PLATFORM WAR The mobile operating system (OS) market in 2012 was booming, but Research In Motion (RIM), whose BlackBerry OS had made the company the early leader in smartphones, was struggling. The company had lost its leading market share to powerful new rivals in Apple and Google, the company’s most recent big release had failed, and the stock price had crashed. To address these problems the company had appointed a new CEO and this case seeks to explore RIM’s situation and options at this crucial juncture.
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