The purpose of this assignment is to present a comprehensive financial report to the company's executive board.
management
Description
The purpose of this
assignment is to present a comprehensive financial report to the company's
executive board.
Use what you have learned
from the Marketplace Simulation activities and instructor feedback to create a
750-1,000 word report that can be presented to the company's executive
board. The report should address the following:
Instructor's
Note: Use the following to organize your assignment sections. Include
section headings to help the reader identify important assignment elements and
follow your analysis. Include contributing team member's name on the section
heading. Leave non-contributing team member's names off of the title page.
Part
1:
Summarize the second
year financial and market performance by highlighting key features of the
business plan, including:
1. Brand
strategy
2. Pricing
strategy
3. Advertising
strategy
4. Sales
channels Compare actions taken against the marketing plan.
Part 2:
Assess the second year
business strategy and performance and discuss the following:
1. Discuss departures from the marketing plan, including
justification and outcomes.
2. Review significant events that affected the company or market.
Part
3:
Using the Balanced
Scorecard, assess the company's current situation and the market.
1. Identify
the company's strengths and weaknesses.
2. Summarize
how you have prepared the firm to compete in the future.
APA style is not
required, but solid academic writing is expected.
This assignment uses a
rubric. Please review the rubric prior to beginning the assignment to become
familiar with the expectations for successful completion.
You
are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for
assistance.
