This assignment is due on 18
May 2020. In this
assignment you need to produce a report based on your analyses of a fruit
supply chain. Each student will receive two datafiles that represent two
seasons of daily fruit picking / packing / transport and export activities
along the supply chain. Your task is to analyse the information and data about
this supply chain and produce a report. The data is rich. It is suggested that
you start with this project straight away, do a few things, take some time off
to think about what you have discovered and return with more ideas to test out.
Please notify your lecturer as soon as you are ready to start. Each student’s
data are unique and will be emailed to you.
STEP 1 (Approximately 70%
of mark allocation): Use the data of the two harvesting seasons that were
provided to you and perform a comprehensive analysis of this supply chain based
on lean principles. This should include identifying muda, patterns and
trends. Identify differences between the two seasons and whether any
improvement or deteriorating trends exist from Season 1 to Season 2. Where
necessary, make assumptions about costs and efficiencies to complete your
analysis. Ensure that all your assumptions are clearly spelled out and develop
a well-structured report that will provide a comprehensive diagnosis of the
supply chain’s performance. It is less important to come up with solutions to
improve matters and more time should be spent on identifying all the patterns,
opportunities, costs and losses.
With this limited data, try to construct measures
- Understanding supply chain revenue
- The main risks and key performance areas in
this supply chain
- Adverse environmental impacts
- Social impacts
- Develop a daily, weekly and full season
dashboard that will give the supply chain managers
benchmarking information to stimulate a drive for improvement. Each dashboard
can only have three KPI’s, so spend some time thinking about what are the most
important parts of this supply chain.
STEP 2 (Approximately 30% of mark allocation): Using the guidelines of Hartmann and Dymond (2006)
and Feizabadi et al (2019), perform an Agile analysis of this supply chain.
Think of how you will advise the owners of this supply chain on their market
strategy and identify opportunities where the supply chain may be configured
differently to meet this strategy.
does not need to contain a lot of text and doesn’t need a comprehensive list of
supply chain improvement recommendations. Rather spend more time visualising
the data through graphs and spend some time explaining the patterns that you
have discovered. Assume each graph that you insert in
the report equates to 50 words.
You are asked to analyse a fruit supply chain that
runs from several orchids, to a few packhouses and end up at the port for
regular loading onto ships that take the fruit the market. The executives in
the supply chain decided to provide you with daily totals and daily averages
since that will be sufficient to conduct your level of analytics.
A brief description of the supply chain:
- During the harvest season a random number of
casual workers will arrive at the orchids to pick fruit. Fruit picking is
not an exact science and productivity levels can vary from day to day.
- Fruit is picked and left in crates at the side
of the orchids. At this point in time a small sample will be taken to test
the fruit quality since the farmers insist that any damages to the fruit
beyond their farms should not be a penalty to them.
- Fruit quality is seasonal, can range quite
dramatically and is a significant price determinant in the market. Early
and late in the season the qualities can be as low as zero because the
fruit is picked green or in an over-ripe stage. However, mid-season can
see fruit qualities going up to 50 index points, which attracts very good
prices in the market. Unfortunately, quality will continuously deteriorate
along the supply chain, depending on the conditions in the chain.
- Several trucks will be dispatched every day to
collect the fruit from the side of the orchids and deliver them onto
pallets at the closest packhouse. Truck numbers dispatched can differ from
day to day, depending on driver availability and breakdowns.
- If trucks cannot collect all the fruit on a
day, the crates are simply left at the orchid until the next day.
- The trucks can do a limited number of trips
between the orchids and packhouses. These cycle times vary depending on
traffic conditions and the time spent in queues at the packhouses while
waiting to be offloaded.