of final grade
Word count limit:
The School of Business has a policy of no late assignments. However, an assignment handed in up to 24
hours late will be marked. Assignment
extensions can only be allowed by following the assignment extension process –
see Rules and Regulations.
Not surprisingly the main assessment
for this assignment is to produce a business plan. This is an individual assignment.
This is a very practical assignment
and whilst there are supporting theoretical frameworks there is no one
completely convincing body of theory which you can apply in full. The consequence is a constant need to review
the plan as it is constructed and often much backtracking to correct or avoid
new problems as they emerge. In practice
one starts with a business idea and tests its viability from as many
perspectives as possible.
Identify a business proposal which
you feel might have potential. Your
proposal should be for a commercial business.
Note: it is equally valid for
not-for-profit organisations to have business plans but such organisations tend
to have an additional dimension of complexity and you should avoid this
difficulty in this assignment.
You will then produce a business plan
which will essentially test the viability of the business proposal. Assessment will be based on the rigor and
realism that you apply to your business plan not the
final result in terms of forecast profit etc.
Submission time is given in the course outline.
plan to start your own business and appreciate the need for a business plan
before you make any other commitment. It
is likely that your business plan will be addressed to whomever you determine
is likely to be the principle financial backer for your business – bank, angel
investors etc. You can consider any
business proposal you wish but there are some practical considerations you must
take into account:
It will be advantageous to select a
proposal that can be launched in New Zealand and better still one that is local
to your campus.
It is easy to underestimate the
difficulties of finding the necessary information to build your plan and this
problem will be aggravated by distance so local is good;
If you are working in a group all
members need to be familiar with the proposed business environment.
Each individual has $20,000 to invest
in the business. Your business plan will
include your proposals on how you intend to secure any additional funds
It will be possible to pitch to an
angel investor for further ‘seed corn’ money in week 5 – clearly the costs of
this funding will be included in the final plan. A separate tutorial will be offered if you
need to invoke this option. The cost of
angel investment will be very high.
Produce a business plan for your group or individual business
proposal. The business plan should be addressed to whoever will be your principle
business plan is likely to consist of the following sections. Some sections may be added or combined
according to the nature of your business proposal. At every stage you must make it clear what
elements of uncertainty exist this frequently relate to a lack of information.
An executive summary (10%)
The summary should be exactly that
and should not exceed a one page. You
should include a summary of the financing required and the most important
aspects of the business and business plan.
Describe your business proposal and
your skills for operating the business
the business you propose to start, the key objectives and how those objectives
relate to your personal objectives. NO
MARKS ARE AWARDED because this is essentially assessed in the test but still an
essential part of the plan.
Business strategy (10%)
Outline the basic business concept
and strategy of the business both short and longer term.
Marketing strategy and marketing plan
the industry your business will operate in and the most important trends. SWOT and or Porter’s Five Forces may be
used. Describe the marketing strategy,
explaining any segmentation approaches, product, price etc. and why this is
likely to be the best available approach. Include a sales forecast and explain
how this was calculated
Operations plan (15%)
Describe the operations plan. This should explain how the goods of services
will be produced and, if relevant, how they will be distributed. The plan will
include: equipment and other resources required; inventory; and staffing. A implementation plan – particularly one
showing the timing of implementation may be needed. Your plans for managing the business are
Social responsibility &
Identify key issues – advantages
and impacts: e.g. employment, environment, health etc.
A financial plan (30%)
Include a cash flow, forecast
profit for y.e. 30/06/2021 and forecast balance sheet for the same date.