Use ALL of the material studied in B716. Support your arguments with theory from recent articles from academic journals and examples with quotes from the illy website.

management

Description

Illycaffè (branded as illy) is an Italian coffee roasting company that specializes in the production of espresso and it is part of the family-owned holding company Gruppo illy SpA, with interests in chocolate, tea, wine and confections. Study the websites of illy (https://www.illy.com/en-us/home) and Università del Caffè (http://unicaffe.illy.com/en/home) and answer the following questions.

 

Instructions: Use ALL of the material studied in B716. Support your arguments with theory from recent articles from academic journals and examples with quotes from the illy website.

 

QUESTIONS

Q1 Identify a stakeholder group for each of the 9 Cs for the illy Caffè franchise business.

(700 words, 20 marks)

 

Q2 Use Schein’s iceberg model of culture to describe the organisational culture of illy.

(700 words, 20 marks)

 

Q3 As a manager of Illy Café, you are required to present a report to CFO of the company on the lucrativeness of company for prospective investment.

(700 words, 20 marks)

Q4 What are the behavioural and psychographic segmentation criteria of the illy online retail business? (700 words, 20 marks)


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