Walmart vs. Target Website Evaluation Paper
business
Description
Choose ONE (and only one) of the following pairs of companies (
four pairs of companies in total). Study their B-to-C Web sites and
write a report (in at least 1200 words) to compare each other and
address the pros and cons of each site.
1. AMC Theatres vs. Regal Cinemas
2. Walmart vs. Target
3. Costco vs. Sam's Club
4. Expedia vs. Orbitz
You need to identify the factors (at least 8 DIFFERENT factors)
that are used to evaluate the design quality of the Web sites for E-
commerce. For each factor, provide a discussion in comparing the
conpanies' web sites. For each factor, YOU MUST IDENTIFY
THE DIFFERENCES in the two web sites. At the end of the report
(Conclusion), you MUST (1) recommend a site you like at the
conclusion. You can ONLY recommend one site. (2) SUGGEST
any improvement to the design of the recommended site (Note,
focus on the design as specific as possible must use at least 100
words).
Suggestion: You may extend your readings to identify the
" quality factors" Use titled sections to address each factor. In
addition, you may provide a table/spreadsheet to illustrate the
comparison results based on the factors you used in the evaluation.
List and cite all references if there is any. There are some websites
that you can use to test and measure the performance (speed) of a
website. testing tools. I strongly suggest that you use such type of tool(s) in
your report.
