Walmart vs. Target Website Evaluation Paper



Choose ONE (and only one) of the following pairs of companies (

four pairs of companies in total). Study their B-to-C Web sites and

write a report (in at least 1200 words) to compare each other and

address the pros and cons of each site.

1. AMC Theatres vs. Regal Cinemas

2. Walmart vs. Target

3. Costco vs. Sam's Club

4. Expedia vs. Orbitz

You need to identify the factors (at least 8 DIFFERENT factors)

that are used to evaluate the design quality of the Web sites for E-

commerce. For each factor, provide a discussion in comparing the

conpanies' web sites. For each factor, YOU MUST IDENTIFY

THE DIFFERENCES in the two web sites. At the end of the report

(Conclusion), you MUST (1) recommend a site you like at the

conclusion. You can ONLY recommend one site. (2) SUGGEST

any improvement to the design of the recommended site (Note,

focus on the design as specific as possible must use at least 100


Suggestion: You may extend your readings to identify the

" quality factors" Use titled sections to address each factor. In

addition, you may provide a table/spreadsheet to illustrate the

comparison results based on the factors you used in the evaluation.

List and cite all references if there is any. There are some websites

that you can use to test and measure the performance (speed) of a

website. testing tools. I strongly suggest that you use such type of tool(s) in

your report.

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