What is a marketing research aggregator ? What role do these aggregators play in marketing research?
business
Description
1) Any time a sample is used in marketing research, there will
be two major types of errors, measurement error and sampling error. Briefly
describe these two sources of error. Please provide an example of an
advertisement to explain the above . You can provide video link.
2) Why are secondary data sometimes preferable to primary
data?
3) What is a marketing research aggregator ? What role do
these aggregators play in marketing research?
4) Discuss when focus groups should and should not be
used. Provide an example.
