The assignment must be a completed paper:(a cover page, a reference page, and a table of contents) using APA formatting, all sections complete (using Roman numerals of each section per the outline), minimum of 8 reliable web references (NO Wikipedia!), and good grammar.
You are working for a company that produces small and medium sized coolers. Typical application is for outdoor picnics. Currently all the production and distribution happens out of a facility on the East Coast. Your company has had challenges reaching the customers on the West Coast as a result of the high freight rates, due low density of the product.
The marketing manager tried to mitigate this competitive disadvantage by freight equalization; so that end customers would pay the same amount of shipping costs as the West Coast competition charged, regardless of where they were located. This met with some insignificant success because timeliness of delivery was another important issue. However, this did affect the margins negatively since the company now is taking the hit for the less-than-truck-load shipments to West Coast customers.
CEO of the company asked you to assess 3 options and to give your recommendation on the way the company should progress: