What must international and cross cultural marketers think about when introducing products into foreign marketers?



IRN BRU is a carbonated beverage which was propelled for first time in 1901 by Robert Barr Falkirk and A.G Barr and Co Glasgow in Scotland Its starting name was Iron Brew, but since of government regulations amid the 1940's that expressed that the names on everything sustenance’s needed to be actually genuine, Iron Brew was changed to IRN BRU, due that the soda was not by any means prepared.

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