Description

Write a case study on segmentation, targeting and positioning for a service outlet of your choice (Bank, Hospital, Hospitality, etc.) in UAE. 

Your report should include:

·       A brief introduction to the company and its products

·       A theoretical literature review on the following concepts – segmentation, targeting and positioning

·       A detailed description of variables used by the service outlet of your choice to segment the market – please support your answer with examples.

·       An evaluation of the attractiveness of the target segment using Porters five-force model.

·       POP and POD’s for your chosen service.

·        Draw a perceptual map that will help you analyse the market position of your chosen service outlet.

·       Conclusion and recommendationWrite a case study on segmentation, targeting and positioning for a service outlet of your choice (Bank, Hospital, Hospitality, etc.) in UAE. 

Your report should include:

·       A brief introduction to the company and its products

·       A theoretical literature review on the following concepts – segmentation, targeting and positioning

·       A detailed description of variables used by the service outlet of your choice to segment the market – please support your answer with examples.

·       An evaluation of the attractiveness of the target segment using Porters five-force model.

·       POP and POD’s for your chosen service.

·        Draw a perceptual map that will help you analyse the market position of your chosen service outlet.

·       Conclusion and recommendation