A detailed description of variables used by the service outlet of your choice to segment the market – please support your answer with examples.
marketing
Description
Write a case study on segmentation,
targeting and positioning
for a service outlet of your choice (Bank, Hospital, Hospitality, etc.) in
UAE.
Your report should include:
·
A brief introduction to the company and
its products
·
A theoretical literature review on the
following concepts – segmentation, targeting and positioning
·
A detailed description of variables used
by the service outlet of your choice to segment the market – please support
your answer with examples.
·
An evaluation of the attractiveness of
the target segment using Porters five-force model.
·
POP and POD’s for your chosen service.
·
Draw a perceptual map that will help you
analyse the market position of your chosen service outlet.
·
Conclusion and recommendation
Your report should include:
·
A brief introduction to the company and
its products
·
A theoretical literature review on the
following concepts – segmentation, targeting and positioning
·
A detailed description of variables used
by the service outlet of your choice to segment the market – please support
your answer with examples.
·
An evaluation of the attractiveness of
the target segment using Porters five-force model.
·
POP and POD’s for your chosen service.
·
Draw a perceptual map that will help you
analyse the market position of your chosen service outlet.
·
Conclusion and recommendation
