For this assignment, you will talk to a family member or a friend about 4 different products they have purchased in the past and gather information on the decision-making process that occurred behind the choice. Write a report that addresses the following questions:
- What type of problem did they face before the purchase?
- What was the stimulus/situation that triggered the problem recognition?
- What was the nature of the information search?
- What sources of information did they seek?
- What type of decision-making would you classify this as?
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