Why Marketing Is Important

Top 10 Reasons Why Marketing Is Important For Business 

Do you know why marketing is important in today’s criteria of the world? Surely, no. Marketing is an essential task for each business out there. Marketing not only helps to promote goods & services. It also helps in improving brand image and customer engagement. Various core business activities are linked to a good marketing plan. 

What Is Marketing?

Marketing is the process through which a corporation promotes purchasing or selling a product or service. Advertising, selling, and delivering things to customers or other businesses are all examples of marketing.

B2B marketing, Affiliate marketing, C2C marketing, Email marketing, content marketing, consumer marketing, B2C marketing, etc., are effective marketing strategies. It uses in different marketing platforms by marketers. Crafting your marketing messages and interacting with people must be done intentionally.

Definition Of Marketing

Now take a look at the definition of marketing given by the AMERICAN MARKETING ASSOCIATION

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

There are many reasons which explain why marketing is important. Now, straightly jump into the importance of marketing in every organization.

Why Is Marketing Important?

Marketing plays an important role in everyone’s daily life. Without marketing, promoting and selling your products or services isn’t easy. Making money is the first goal of any business, and marketing is a key component to achieving it. Apart from this, many companies wouldn’t survive without marketing because marketing eventually leads to sales.

Incorporating search engine optimization into your marketing strategies and plans is essential to gain visibility and draw in more customers. Providing excellent products and services to align with your marketing strategies is important. Your marketing efforts and other facts will help put your small business on the map.

4 Reasons Why Is Marketing Important To Society

Provides Employment

Marketing is a full-packed process that includes various departments. It includes all the activities from manufacturing the product to selling the product. There is a need for a bunch of people to execute all these activities. Hence, marketing helps in creating jobs. There are so many organizations that are exclusively providing marketing services only. Those companies need marketing specialists only.

Increases Standard Of Living

Marketing provides jobs, hence increasing the earning power of loyal customers. With the help of more earnings, spending will also increase. As people will be able to spend more, they will tend to buy good quality products. Also, through advertisements, people get to know various products at reasonable prices. So they can select the best one at a reasonable price. This is how marketing helps to increase the standard of living.

Consumer Awareness

Marketing spreads awareness regarding products. Now everything is transparent between customers and producers. Customer exploitation used to be done in earlier days. But marketing has helped society to know the actual scenario. Customers of today’s era are much more aware than before.

Increases National Income

Every economy revolves around manufacturing and finance. Marketing includes manufacturing and finance and all other activities which are to be done by people. Marketing increases the income of an individual and eventually increases national income.

Other Reasons Why Marketing Is Important For Business?

Let’s know the reason why marketing is important to the business.

Importance Of Marketing In Branding

Marketing is vital in every business for product promotion and branding reinforcement. If you have customer service issues and crappy products, then marketing is a path that only improves sales or leads the business. You can also use CRM and email marketing software to organize your marketing efforts, automate campaigns, store customer data, and more. But branding is a main element of the business product promotion that will help the businesses improve customer loyalty and goodwill.

Importance Of Marketing In Buiness 

“Do you know why marketing is important in business?”. A good marketing plan helps businesses maintain and create product demand, maintain competition, improve reputation, etc. Moreover, another importance of marketing is that it engages the customer, makes the customer aware of the product, and helps customers make the buying decision. 

Importance Of Marketing In Management

Marketing is a term used in businesses to improve business goodwill. It involves all the activities to promote the company’s goodwill or brand image. So, the overall management task plays a vital role in marketing. The marketing mix (product, price, promotion, & place) is a way to manage the overall activity of the organization or a company.

Importance Of Marketing In Social Media

Right now, each organization makes digital and their overall marketing activity based on the digital method. If a company wants to grow in the world digitally, then it needs to use social media. That’s where BuySocialMediaMarketing comes into play. It lets the marketers engage or connect the customer potential from anywhere. For example, Facebook, LinkedIn, Instagram, Twitter, Youtube, etc. 

Importance Of Marketing In Vision 

The marketing vision is also another importance of marketing. It is a clear statement of intention, purposes, and intent that directs and broadcasts the development of marketing plans and techniques and differentiates the business from its rivals. It must be embedded in widely specified business techniques while providing an aspirational, forward-looking viewpoint.

Importance Of Marketing In Strategy 

Also, marketing is an important part of the business in making strategies. For example, analyzing the market, defining the marketing mix, understanding customers, marketing research, financial analysis, developing a plan to achieve the goals of businesses, etc. 

Importance Of Marketing In Advertising 

If you want to promote the company’s brand image, the main or easiest way to promote the business is an advertisement. It helps the customer to choose a good product at an affordable price, connects lots of customers, improves the interest of customers, etc.

Benefits Of Marketing To Economics

  • Effective marketing helps in promoting goods & services in the target market. It targets potential customers to convert them into buyers with high-quality products.
  • More buyers will lead to an increase in sales of goods & services of a particular organization.
  • Higher the sales, the higher the chances of expansion with a common product design.
  • The expansion of organizations brings more jobs for ordinary people and more government tax revenue.
  • If there are more job opportunities and more revenue for the government, it will lead to overall economic growth.
  • The marketing industry itself creates jobs and wealth. As businesses seek new and innovative ideas to promote their goods and services.

There are lots of benefits of marketing for companies as well as the economy. Marketing sounds very simple but consists of many tasks. Marketing is a whole process consisting of various activities.

Now let’s take a case study showing how marketing is important for any organization.


Airbnb is an American company that works as an online platform for accommodations, main homestays for holiday rentals and tourism. In San Francisco, California, Airbnb was established in 2008 by Brian Chesky, Nathan Blecharczyk, and Joe Gebbia. 

Marketing has played a massive role in building the brand image of Airbnb. Especially social media platforms were the reason for the boom. 

They started a campaign on social media in January 2015. This campaign was around the hashtag #OneLessStranger. Through this campaign, they were doing a global social experiment.

In this campaign, 

Airbnb asked people to do a random act of hospitality to a stranger, make a video, and share it using the hashtag.

After just three weeks of launch, over 3,000,000 people around the globe made a video or were talking about this campaign.

Why marketing is important in business?

  • Promoting products and services is an efficient method of connecting with customers.
  • It helps to create a connection between customers and businesses.
  • Marketing is most helpful in building and creating good relationships. It maintains the company’s reputation.
  • Through marketing, the management team has access to data that will aid them in making wise decisions.

Conclusion (Why Marketing Is Important)

Marketing plays a vital role in any organization and is most important for a successful business. A company without marketing is like a train without a railway line. It won’t move ahead. This blog has discussed some crucial reasons why marketing is important in any organization. I hope this blog was helpful to you. Many students seek help for their college projects on these types of topics. If you are also looking for such assistance, we provide marketing assignment help online. You can gain our experts’ knowledge for your college assignments.

Frequently Asked Questions

Why Is Social Media An Important Part Of Inbound Marketing?

The reason behind it is that it connects the target audience with the business. Also, social media makes the business brand present and pertinent and improve SEO naturally.

What Are The 7 Pillars Of Marketing?

These are strategy, process, team, planning, production, distribution, ideation, etc. 

Why Is Marketing Bad For Society?

The reason behind it is that marketing gives us an inferiority complex, makes us think that everything can be bought, and relate our happiness with consumerism.

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