Advertising Campaign



Business Assignment

Creating an advertising campaign requires an understanding of the target market your campaign will try to

reach. It is also important to consider how different media options can help your campaign meet its goals.

Since resources are always limited, you will have to decide which media options should be prioritized and

which are relatively less important.

Imagine that you are a media planner for a national food company that is launching a new line of meal

packages called Dinner's Done. Each Dinner's Done package includes all the ingredients needed for a

healthy, easy-to-prepare, homemade meal that serves a family of four.

The primary target market for Dinner's Done will be families with a size of close to four members, significant

time constraints that make convenience a priority, and a strong interest in healthy foods, or at least healthier

food than the fast-food alternatives.

Your assignment is to create a three-month, multi-media campaign that will deliver both high frequency and

engagement with the target market for Dinner's Done. Although the campaign will include some combination

of television advertising, online advertising, and print advertising, the company needs to prioritize one of these


In an essay:

1. Recommend an advertising medium (either television, online, or print) that you believe would

be most effective and cost-efficient in reaching the target market for Dinner's Done. Explain the

reasoning behind your choice.

2. Explain how you would use the medium you chose to help build awareness of and interest in

Dinner's Done

Double spaced, 12 fonts – Times Roman – 600 words

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