This is a very important part of this section and the entire paper. It is a summary of the
strengths and weaknesses of the client relative to its competitors. It should address
major factors that summarize why the client is successful. It should also deal with
weaknesses. There is no client in the world that does not have weaknesses. Your job is to
analyze the client and identify both strengths and weaknesses using evidence to support
Note: provide evidence to support each strength/weakness
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