Consumer Decision Making



Week 2 Assignment: Examine Consumer Decision-Making in Various Environments

Activity Description

Some consumers experience a lengthy process before a product purchase. Others make a purchase decision quickly. While there are several factors that determine this, one is the consumer involvement with the product or product category.

Select two products used by consumers, one low involvement and one high involvement. Then, prepare a paper that addresses the following:

  • Explain the consumer decision process for each product.
  • Determine how marketers can influence consumers at each stage of the process.
  • Determine how the consumer decision making process differs for consumers dependent on the degree of consumer involvement.
  • Explain what steps marketers can take, knowing this process, to ensure that consumers are satisfied with their purchases in both decision-making situations.

Include at least three sources published in the last 5 years to support your analysis.

Length: 5-7 pages, not including title and reference pages

Your paper should demonstrate thoughtful consideration of the ideas and concepts presented in the course by providing new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards

Instruction Files

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