Critique an industry-related article and provide a summative analysis based on article content.
management
Description
Week 4 Assignment: Industry Article Analysis
Purpose
Critique an industry-related article and provide a summative analysis based on article content.
Description
Students will be required to analyze a recent article involving a sponsorship agreement between two parties.
Steps involved:
Research a recent article that discusses a recent sponsorship transaction between two parties within the sports/entertainment/event industry.
Answer the following questions:
Sponsorship Parties: Who are the parties involved in the deal?
Sponsorship Terms: What are the terms of the deal?
Target Audience: Who is the target audience of the sponsor?(i.e. females ages 18-24).Keep in mind sponsorship is a form of target marketing.
Sponsorship Alignment: Research both organizations involved in the deal.In your estimation do you believe the companies align?Please provide your explanation with consideration of the following variables
- Company mission statements
- Company values or guiding principles
- Corporate social responsibility
Sponsorship Activation: Discuss the sponsorship activation detail.What creative elements are involved in the activation plan (i.e. experiential marketing, social media applications, etc.)
Sponsorship Evaluation: Will specific measurement or analytic tools be utilized to assess sponsorship return-on-investment?
Personal Assessment: Do you believe this is a fair and equitable deal for both parties? How will each party benefit as a result of the deal?
Link to Article: Please include the link to the article
Submission Instructions
- Your submission must be a Word Document and include all of the following:
- Cover page including name, date, course, and name of assignment
- Use 12 font
- Write out each question and type your answers below each question
- Save the document and submit the assignment in ulearn
- Assignment should be 2-4 pages in length
