Critique an industry-related article and provide a summative analysis based on article content.



Week 4 Assignment: Industry Article Analysis


Critique an industry-related article and provide a summative analysis based on article content.


Students will be required to analyze a recent article involving a sponsorship agreement between two parties. 

Steps involved:

Research a recent article that discusses a recent sponsorship transaction between two parties within the sports/entertainment/event industry.

Answer the following questions:

Sponsorship Parties: Who are the parties involved in the deal?

Sponsorship Terms: What are the terms of the deal?

Target Audience: Who is the target audience of the sponsor?(i.e. females ages 18-24).Keep in mind sponsorship is a form of target marketing.

Sponsorship Alignment: Research both organizations involved in the deal.In your estimation do you believe the companies align?Please provide your explanation with consideration of the following variables

    • Company mission statements
    • Company values or guiding principles
    • Corporate social responsibility

Sponsorship Activation: Discuss the sponsorship activation detail.What creative elements are involved in the activation plan (i.e. experiential marketing, social media applications, etc.)

Sponsorship Evaluation: Will specific measurement or analytic tools be utilized to assess sponsorship return-on-investment?

Personal Assessment: Do you believe this is a fair and equitable deal for both parties? How will each party benefit as a result of the deal?

Link to Article: Please include the link to the article

Submission Instructions

  • Your submission must be a Word Document and include all of the following:
  • Cover page including name, date, course, and name of assignment
  • Use 12 font
  • Write out each question and type your answers below each question
  • Save the document and submit the assignment in ulearn
  • Assignment should be 2-4 pages in length

Related Questions in management category

The ready solutions purchased from Library are already used solutions. Please do not submit them directly as it may lead to plagiarism. Once paid, the solution file download link will be sent to your provided email. Please either use them for learning purpose or re-write them in your own language. In case if you haven't get the email, do let us know via chat support.