Develop an advertising campaign for each based primarily on electronic/digital media

computer science


Choose two vastly different products aimed at different demographics.

Develop an advertising campaign for each based primarily on electronic/digital media.

Answer the following questions:

  • Who is the audience for each of these products?
  • What research is needed to develop a successful campaign, and what steps will you take to conduct such research?
  • What electronic media would you use to advertise to the diverse groups associated with these products? Why?
  • What special considerations would you need to weigh before settling on an electronic advertising strategy for these products?
  • What other types of media our strategies would you use on each of these products?

Create an 8- to 10-slide Microsoft® PowerPoint® presentation showcasing your products, discussing the audiences, and outlining your choices of media, and why you chose them.

Present your presentation to the class. For online students, submit your Microsoft® PowerPoint® presentation, with detailed speaker's notes to the Assignment Files tab.

Format your assignment according to appropriate course-level APA guidelines.

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