District officials are betting that data the relentless collection evaluation and application of them can serve as a wake up call for Marshall as well.



At 7:15 on a chilly May morning, Marshall Metro High School attendance clerk Karin Henry punched

numbers into a telephone, her red nails clacking as she dialed.

“Good morning, Miss MeMe,” she said to Barbara “MeMe’ Diamond, a 17-year-old junior with a habit

of oversleeping. “This is Ms. Henry, your stalker.”

The timing of the call was key. Earlier in the year, Ms. Henry and a coworker were spending nearly two

hours a day calling every student who hadn’t checked into school by 9:30 a.m. But weekly data tracked

by their office found that only about 9% of those students ever arrived. So they changed tactics, zeroing

in on habitual latecomers like MeMe, and delivering wake-up calls starting at 6:30. On that May

morning, 19 of the 26 students called showed up. “I just stay in bed if no one calls me,” MeMe said.

“That 6:30 call be bugging me, but it gets me here.”

District officials are betting that data—the relentless collection, evaluation, and application of them—

can serve as a wake-up call for Marshall as well.

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