Elements of a Marketing Plan Report of Nike.



Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus.

Identify the important attributes for your chosen product and select two key variables for your perceptual map. 

Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds. 

Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand's position in the minds of the target market. 

Create an 8- to 10-slide Microsoft® PowerPoint® presentation with notes including the following:

  • Develop a Summary slide.
  • Explain the target market (be specific and address all four segmentation variables - demographic, geographic, psychographic and behavioral).
  • Identify a Perceptual map.
  • Explain the Map placement.
  • Identify your references.

Innovation is a foundation of the Nike mark. Our organization was

established by two visionaries, Bill Bowerman and Phil Knight, who set

out to reevaluate athletic footwear. Over the previous decade, our drive

to outline and create better, quicker, lighter items has developed into a

considerably more aggressive motivation – to install long haul

supportability into our business. This more extensive vision calls for new

ways to deal with plan, administration, association and new apparatuses

and measurements to bolster combination and reception all through Nike.

Huge numbers of Nike's administration developments for manageable

development began inside, with the Corporate Responsibility and

Considered Design Teams. As inside endeavors grabbed hold, the center

extended remotely. Nike is currently rethinking its supplier, industry and

business connections. It is driving industry endeavors for systemic

change and seeking after a plan of genuinely problematic advancement.

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