Description

A researcher wants to conduct a field study that examines whether advertisements placed to the right of, compared to above, online content is more effective. Design an experiment that achieves this objective. In your experimental design please specify the following.

• The overall context of the study

• Test units and how they are assigned (R or M)

• Dependent variables (O1, O2, etc.)

• Independent variable (i.e., treatment groups (EG1, EG2, etc.))

• Control Group – to what will you compare your treatment?

• What factors do you need to consider (i.e., extraneous factors) and how do you control for them?