General Instructions –
Please read carefully
Management, May 2020
Instructions – Please read carefully
1. You are required to complete the Final Assignment outlined below and
submit your completed final paper through the RKC Online Campus by the end of
Unit 6. Your grade will be based 100% on
this final paper, to which you will also receive written feedback.
Please ask any questions about the Final Assignment in the Forum.
The Final Assignment is a 4500 words paper.
It is strongly advised to start working on it early in the course. Actions:
1. Identify an organisation
whose strategies you will examine. We strongly suggest you review your
own organisation as it is easier to collect data about it. If that is not
possible, for example if you are not working at the moment, then examine an
organisation you are personally familiar with. Do not choose a famous
name organisation like Google, IBM, Nestle, etc. unless you work for them.
Depending on the concept selected in point 3, you may want to reduce the scope
to a strategic business unit in a particular geography, as emphasised already
in the interim assignment.
2. Using the SWOT you prepared
for the Interim Assignment - you should
update it based on the feedback we gave you to your Interim Assignment - write a short evaluation
of the current
of the organisation, its environment and the degree of uncertainty and change
going on, its strategies in use and the strategic issues it faces.
3. From the evaluation, you
need to propose future strategies for the organisation. There may be many
alternative options open to the organisation, what are they? Then choose one
direction you recommend the organisation goes in? Choose ONE concept
from the following list that you argue is the number one priority concept the
organisation should focus on:
Generic strategies – either cost leadership or differentiation, or
focused cost leadership or differentiation, or outpacing.
Mergers and acquisitions
CSR and shared value
Blue ocean strategy
Capability development and agility
Make an argument to justify your choice.
You must demonstrate you have a deep understanding of the concept
you apply. You must do this by critically examining the concept. Research a
minimum of 10 peer-reviewed articles about the concept from the research
literature. Examine what different
researchers say about how the concept is used in practice, what its strengths
and weaknesses are, and how the concept can be adapted or strengthened to make
The paper should
answer the following questions in a three-part structure:
SWOT and its
explanation - Where is the organisation now,
i.e. its SWOT? What are its current strategies and how effective are they? What
are the organisation’s main challenges and opportunities?
1000 words, 20% of the marks)
Recommended strategy - Of the alternative futures for the organisation, which direction do
you recommend the organisation go in, and what needs to be done to go in that
direction? What is your argument for your recommendation?
recommended strategy for the desired future, which ONE concept do you recommend
the organisation focuses on, as its number
one priority? Exploiting its core competencies? Or adapting its choice of
generic strategy; or changing its value chain through M and A or alliances or
outsourcing; or improving its relationship to society and the environment
through better CSR strategies; or developing its own new and unique market
through BOS; or carrying on doing what it is doing but improving the way it
implements its current strategies through a BSC or similar framework; or
developing its current capabilities to become more agile and robust? What is
your argument for your recommendation?
1500 words 30% of the marks)
Academic analysis - What do the different researchers say are the strengths and
weaknesses of the ONE concept you recommend is the main priority, and what is
the best way to make the concept work in practice? What does your chosen
organisation need to pay attention to make the concept work? (You MUST critically
examine the academic literature about the concept, including at least 10 peer-reviewed
2000 words 50% of the marks)
All sources should be correctly referenced
using the Harvard system, as for any professional academic document.