Introduce the company, Frito Lays, into Switzerland and discuss the pricing strategy

business

Description

You have been asked to introduce the company, Frito Lays, into Switzerland. Discuss the pricing strategy (which pricing strategy used and why, how to deal with inflation and currency issues)The different pricing strategies are: Market Skimming, Market Penetration, and Market Holding

Please use secondary sources and cite within the paper and include a Bibliography.

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