Introduction of Advertising Critique

general article writing


Congratulations, you have just been appointed the Vice President of Advertising at the Keller Advertising Agency! Your agency has just signed a new client, LibraTech, that wants to introduce their new eReader into the marketplace in a way that will scare the competition. Their version of the eReader features flip-page technology and fabulous full color that allows the reader to read any type of book easily from a novel to a travel book in the same detail they would find in the print version. Writing approach: This paper is a proposal for your new client. You want to show the client that you have done your homework.

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