On the morning of May 15, 2002 Mark Jackson, General
Manager of Diecraft, arrived at the premises of his firm in
Reservoir, a northern suburb of Melbourne, at 6.30 am.
There were several pressing matters that had brought him in
quite early on that chilly morning. He poured himself a cup
of hot coffee and mulled over the discussions he had had
with Jim Winthorpe, Vice President, Mould Engineering,
Tupperware earlier that week. In their meeting, Mr.
Winthorpe not only demanded better delivery schedule adherence from Diecraft but was also pressing Jackson to accelerate the design and delivery efforts for new moulds by more
than a week
Jackson realized that Diecraft had not done particularly well with respect to meeting the targeted due dates in
2001. More than 70% of the jobs in that year were delayed,
and Jackson knew that he needed to find ways to remedy the
situation immediately. He called Geoff Little, his Human
Resources Manager, and requested he schedule an emergency meeting with key division personnel to discuss this
issue later that afternoon.
HISTORY AND BACKGROUND
Diecraft, formerly known as Rabin Engineering, was
founded by John Rabin in 1953. During the initial years John
Rabin ran his business with just a single machine in his own
backyard garage in the inner Melbourne suburb of East
Brunswick. From its inception the company developed a
reputation for high quality and craftsmanship. In order to
keep pace with the increasing demand for his moulds, Rabin
began employing more people and expanded his range of
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