You should submit on your student portal:
1. Power Point presentation of your business plan
2. Separate Word document with your E-business Startup Plan outline typed in Times New
Due date: February 25 th 11:59 PM
In this assignment you will work together in groups of two to create as e-commerce business plan.
You should submit your written business plan along with 10-15 minutes Power Point presentation on
a selected topics. It is your responsibility to find your group members and to provide me with
the list of group members, and the name of the member responsible for upload of your work
on student portal no later than Wednesday February 15 th. . You can do this in class or send me an
email with the list of your group members. In a specific situation if you decide to work on your job-
related topic you might get permission to work individually but you should get a written permission
by sending email to me no later than Wednesday, February 15 th .
You can choose between following topics, or you can suggest your own topic you want, just send me
an email with your topic idea.
1. Online gifts and flower delivery
2. Creating business blog
3. Online Amazon affiliate sale website
4. YouTube Vlog channel
5. Any other topic that might be relevant for you but it needs to be approved by
me prior to starting to work on a project
You should refer to materials uploaded on a portal (business plan examples and Internet business
plan presentation). There is also a document uploaded in your student’s portal named: Finding
Resources for your Academic Assignments. For this assignment you can use all types of resources
mentioned in this document.
One of the team members will be responsible for submission of your Power Point presentation in the
Assignment section of your student portal. You have to submit your assignment via your student
portal. If the assignment is not uploaded before the lecture on Monday 27 th , and the team
member responsible for upload did not contact me (in case that there were any problems with
upload) this team member will receive 0 points for assignment.
AMERICAN UNIVERSITY IN THE EMIRATES
COLLEGE OF BUSINESS ADMINISTRATION
3 | Page
PROJECT AND PRESENTATION
FEBRUARY 13, 2017
PROJECT STRUCTURE (to be followed in both Word document and Power Point):
WORD DOCUMENT (15POINTS)
1. Executive summary (150-200 words) 1PT
2. Introduction and background (half page) 1PT
Describe your business idea? Provide the draft version of your vision and/or mission (at least
3. Products, services and e-business model (1 page) 2PT
What products and/or services are you offering? How do you plan to earn from this
business? What is your e-business model? What is your revenue model?
4. Marketing plan (4 pages) OVERALL 8 PT
a. Competition analysis (1 page) 2 PT
Do an online review of at least three similar businesses. How would you compete
b. Target group (1 page) 2PT
Who and where is your target audience? Describe demography, lifestyle, purchasing
habits and digital usage patterns of your target audience.
c. SWOT analysis (1 page) 2 PT
Graphically represent SWOT analysis
d. Promotional plan (1 or more per your need and ideas) 2 PT
How do you plan to promote your e-business. Include plan for promotion on online
5. Operational plan (1pg) 2PT
Outline in bullet points how do you plan to implement your plan step by step?
6. Financial plan (1 pg) 1 PT
Briefly identify the costs of your e-business
BUSINESS PLAN PRESENTATION (10 POINTS)
Visual presentation – 5 points
Oral presentation – 5 points
Presentation will be conducted in class on Monday February 27 th . Your colleagues will grade you
on the presentation and your grade will be based on their and mine evaluation cumulative.
Therefore, be persuasive in your presentation. Imagine you’re your colleagues are your potential
investors, and do your best in persuading them to invest money in your business by presenting a
well-rounded business plan.
GUIDELINESS FOR PREPARING A PRESENTATION:
Your Power Point presentation around 15 minutes long and have at least 12 slides. All group
members’ names should be written on a first slide. It is up to your group to decide if you all want to
present or only one group member will present, whatever you think will be more effective to your
audience. Be prepared to respond to questions coming from your audience.