Description

Strategic Direction:

Vision Statement:

Our vision is to help achieve global Sustainable Development through education that is accessible and innovative, promoting youth leadership and empowerment for the future of urbanization.

§  About: The Edulink campaign envisions a world in which youth are empowered to improve their socioeconomic status. Through linking students in a global context, environments that promote empowerment are created, allowing people to have a greater say in the activities that affect their lives most (Willis, 109). The New Urban Agenda emphasizes, “ensuring that all citizens have access to equal opportunities and face no discrimination” (Habitat III, 2016), and the Edulink campaign aims to help achieve this equality by donating a course to a student in the developing world when a course is purchased in a developed country.

Mission Statement:

To allow youth to succeed in the increasingly urban and competitive environment, promoting interconnectedness in education through technology for students all over the world.

§  About: The Edulink campaign aims to aid youth in receiving access to Eminus Academy’s wide range of online courses to enhance their resumes and socioeconomic status by receiving a signed certificate of completion from the University of the Fraser Valley and United Nations Habitat. The Edulink program that strives to create practical and theoretical learning, utilising technology. Technology, especially in regards to communications is significant in the process of globalization (Willis, 215), and the Edulink program aims to always capitalize on the benefits of technology. The use of mobile phones is growing immensely throughout the world (Willis, 215), creating limitless options for communication among Edulink students in hopes to further enhance their learning experiences.

Method and Approach

The Edulink campaign has taken the approach of marketing itself to the public as a way to connect across borders and enable youth to have an access to education, regardless of financial standing. This method focuses on the encouragement of understanding other cultures and making education more available to students in developing nations by donating or purchasing courses for those unable to afford them.

Our method of achieving this objective is to promote our Edulink campaign, by connecting students from different places around the world in a unique “pen-pal” or partner learning situation, in which students will be able to work on course material together, utilizing one another’s existing knowledge and perspectives on the world of Sustainable Development. This can be achieved through the online platforms, discussion boards and messaging systems utilised by Eminus Academy, with an emphasis on partner projects and applied learning (Eminus Academy, n.d.).  This method will promote a wider view of the course material, with both theoretical and practical aspects, posing as beneficial to the overall learning outcomes of Sustainable Development and Global Development courses.

Additionally, our campaign focuses on an approach surrounding the pay system of Eminus Academy, attempting to address funding and affordability of Eminus Academy courses. This approach entails marketing the opportunity of paying for a course on Eminus Academy for another person,either a family member, friend or even a stranger-and another course will be donated to an under-resourced youth. This marketing would be reminiscent of World Vision’s “Gift of Livestock” program and “Meaningful Gift” program in which people are able to directly buy a product for other people instead of just donating money towards a general unknown (World Vision, 2016). We believe that our approach to begin marketing this concept in the holiday season, will promote our social media message as well. We have created the slogan #GiftOfEducation for the purpose of creating a wide presence and awareness of the Edulink campaign, and the benefits the program offers. Through the use of technology, we believe that a larger portion of society, both locally and globally, can be reached, especially in regards to the increased use of smartphones in both developed and developing nations (Willis, 215).