‘’Simple Rules’’ As A Marketing Strategy Is Selecting Key Marketing Strategic Processes
marketing
Description
IBA/HBA/EBA/MCI Weekly Assignment
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Module name: |
Strategic
Marketing MA34 |
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Module code: |
MA34 |
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Location: |
Online module
area |
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Teacher(s): |
Evangelia
Konstantinidou |
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Block: |
6 |
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25% of the
class attendance |
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Assignment instructions: |
·
Students are required
to write an weekly assignment of a minimum of 500 and a maximum of 750 words.
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All submitted files
should be in a digital editable format preferably MS Word. ·
The deadline to
complete and submit weekly class participation assignment is the respective
LW Friday @1600 hours (CET, Dutch time). ·
In total you must
complete 3 out of the 4 weekly assignments to qualify for final assignment
grading. If only 2 or none weekly assignment are submitted, your paper will
be marked with ‘’0’’. |
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Weekly Assignment:
‘’Simple
Rules’’ as a
Marketing strategy is selecting key
marketing strategic processes.
1. Compare
and Discuss the approach of ‘’Simple Rules’’ with the approach of ‘’Position’’ and ‘’Resources’’. What are the strategic
processes a manager should apply to seize business opportunities?
2. Describe
the Type of Simple Rules that can assist a manager to fulfill the purpose of
expanding a business at a global scale.
