Description

Background

The assessment is based around the core organising scheme used for this module- the Value Cycle.  The learning from classroom will be developed in the five afternoon sessions to expose students to key issues involved with planning, analysis and implementing each stage on this cycle in a dynamic, resource constrained environment, 1.5 centigrade degree future.

Overview:

The core task covered by both the individual and group assignment is to develop a (sustainable) Marketing Plan for a product/service so that it conforms to the principles of the Circular Economy. You can choose your product but it must be something you currently consume and forms part of the asynchronous group work session Creating Value in week 2.

Group Presentation (30%). MLO1-5

Task:
In part 1, you will examine the market for your chosen product (Understanding value) and its current Marketing Mix (Creating, Communicating and Delivering value). You are then to redesign the value offering within a Circular economy framework and consider how to deliver the value based on service dominant logic. Essentially this part 1 is to identify the issues with the current product and then propose a model for how these can be addressed. 

The individual assignment is where you will then present detailed plans on how this value will be created, communicated and delivered.

You are expected to use a range of data sources and frameworks to research the current and potential market for the product.

You will be preassigned to a group and each group will be allocated a Channel in a Module Team (Teams).  You will use this to record your presentation.

Format: 

·         Your presentation should cover the sections highlighted as Part 1 of the marketing plan set out in Appendix 1

• 30 minute verbal presentation supported by appropriate audio-visuals.   5 minutes for questions
• Students must present equal amounts of work.
• Copy of visual materials to be uploaded to canvass and feedback will be provided.
• Presentation order will be determined by beforehand but students must attend the full session and participate in questions and discussion.
• There is not the timetable space for the presentations to take place synchronously.  Therefore you will record them via Teams and I will grade them. 
• ‘Buddy up’  with another group to provide an audience, ensure it is done in one sitting and there are questions

Part 2 Overview:  Individual assignment

Task: 

In part 2, you will work individually and develop plans to start to make your product sustainable.  Using the Marketing Mix you will describe how the updated product/service will be marketed.  I expect significant “real world” knowledge to be applied here as to what is possible- for example knowledge of packaging materials and supply chains.   You are also expected to show what the new product/service looks like and an understanding of costs.

Format: 

• 3000 word written report covering sections outlined in Appendix 1 including graphics, pictures, embedded video.  References do not count in the word limit.
• Include copies of the group slides so that the marker can see how the plans fit with the environmental analysis and circular economy model 

Assesses Module Learning Outcomes 

• MLO1-5

Assessment. Students must achieve 50% in the sum of the weighted component marks, rounded to the nearest whole number; students must also achieve at least 40% in each component. Where a student fails to meet the 40% minimum requirement in any component a fail (X) will be awarded for the module. Re-assessment of failed modules will follow the agreed Taught Postgraduate Regulations.

Assessment Criteria

Your assignment will be marked by the following assessment criteria:

Individual written assignment:

• Demonstration of understanding of the task and the case study context with effective display of applied knowledge to address the issues;
• Clarity and structure of your argument and appropriate evidence provided to support it
• Critical knowledge and application of theory or concepts
• The degree of critical analysis and discussion of arguments.
• Clarity of your presentation including spelling, punctuation and grammar;
• Use of sources and citations