The brand name of our product will be “DemrafSalmon.” The first six letters of the is a backward spelling of “Farmed” and we have included the word “Salmon” to easily distinguish our main product.
business
Description
Our Product
A.
The
brand name of our product will be “DemrafSalmon.” The first six letters of the
is a backward spelling of “Farmed” and we have included the word “Salmon” to
easily distinguish our main product. Salmon is a well-recognized fish with a
high protein and omega-3 fatty acid content. Salmon is an excellent alternative
to protein sources like chicken and beef. It provides ample protein but
significantly less saturated fat content, and Mexico is an attractive market
for consumption of this product. Salmon is an ideal protein source for
maintaining weight loss or body mass index. At the present moment, because of
the high price of salmon in Mexico, and the preference of its citizens for only
small quantities of fresh salmon. Fresh fish is too expensive for Mexico to
have a mass market. Not true – there is a thriving fishing industry – on the west
coast especially. Salmon is however rare
– mostly yellow snapper and tuna
B.
Threat of Substitutes
Seafood
is generally supplied by substitutes or alternatives for pork, chicken or lamb
etc. The prices of alternative goods are almost like seafood but, owing to the
zeal of the seafood lover in Mexico, the possibility of alternatives is low.
Fish enthusiasts don't want to consume other things, so they don't have much
seafood among them and often don't have room for fish on other days. Chicken beef
and pork are common, lamb is rare. Many
people own a couple of chickens – for eggs and eventually meat
The Threat of New Entrants
The
newcomer is highly threatened, which leads to any new enterprise being
unfavorable. While prospective foreign entrants face obstacles such as
political, cultural and challenging competition, they should seek to join as
the company has a very lucrative, large demand and promising opportunities in
the future
Entry Strategy
Due Monday, June 1 at 6pm
Distribution and Marketing
TBD
Target Market
To identify
the target audience, the organization conducted a population survey. Through
this study, the organization devised a campaign, product blend, execution, and value
of advertised practices as a goal and a business plan. Middle-class consumption
capability is now the principal force in Mexico, particularly in large or
medium-sized cities. The business development in Mexico is at the top. This is
not the highest segment of the middle class in Mexico that spends more, but the
champion in terms of income, interest, and price. In Mexico, the consumption of
medium-sized firms drives business growth and production. In general, the
middle income of younger Mexico is imported food
Moreover, Customers and their
choices are becoming constantly influenced by advertisements. As a consequence,
seaside businesses with weaker brand identities have to make significant
expenditures in creating content and promotional strategies, the aim is to find
a platform and an appealing identity for Mexican customers. Similarly, while the citizens of Mexico are wealthier, the
quality of the drug is quite troubling. The research that the company is
founding, however, gives Mexico very good welcomes and don't mind the price of
the imported food and quality new products. The business sets $35 of the drug
at the minimum level. The price is the nutritious and good quality of the
product. Consumers are prepared to pay a premium price for imported food since
they are considered more nutritious and better quality. DRUG??
