This assignment will help you identify the components of a mission statement, as well as how research methods can be used to improve the design of a mission statement.
To complete this assignment, read through the following case study: Ben & Jerry's Case Study (PDF)
Then, write a 1-2 page paper in which you answer the following questions:
Submission Instructions
1) Customers - Who are the firm’s customers?
2) Products or services - What are the firm’s major products or services?
3) Markets - Geographically, where does the firm compete?
4) Technology - Is the firm technologically current?
5) Concern for Survival, Growth, and Profitability - Is the firm committed to growth and financial soundness?
6) Philosophy - What are the basic beliefs, values, aspirations, and ethical priorities of the firm?
7) Self-Concept - What is the firm’s distinctive competence or major competitive advantage?
8) Concern for Public Image - Is the firm responsive to social, community, and environmental concerns?
9) Concern for Employees - Are employees a valuable asset of the firm?
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