View the video Using SPSS Modeler to Perform a Market Basket Analysis in a Retail Scenario and Market Basket Analysis Answer this question in 100 words or more

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View the video "Using SPSS Modeler to Perform a Market Basket Analysis in a Retail Scenario" and "Market Basket Analysis" Answer this question in 100 words or more: “Why is market basket analysis an important technique in data mining efforts?” as discussed in each article, respectively.

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