Company ABC, a department store, is interested in knowing if materialism is a factor in why people like or dislike their products.

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Company ABC, a department store, is interested in knowing if materialism is a factor in why people like or dislike their products. 

To find out, they have administered a mail survey among their customers using a random sample from the list of buyers who have acquired a credit card from the company.  Below is the questionnaire they have used for this survey:

 

You have been randomly selected to participate in a survey that our company is administering to better help our customers.  Please help us by responding to all of the questions below truthfully and with candor.  Your responses will be anonymous and kept confidential.  Thank you for taking the time to respond to the questionnaire.

 

1. How old are you? ___________

 

2. Do you have any children?  ___ Yes          ___ No

 

3. Are you currently employed?  ___ Yes          ___ No

 

4. Please respond to the below statements by checking the point that best represents your level of agreement or disagreement.

 

a) Buying things gives me a lot of pleasure.

            Strongly agree  __  __  __  __  __  __  __  Strongly disagree   (VAR name = Buy)

 

b) I enjoy life’s uncertainties.

            Strongly agree  __  __  __  __  __  __  __  Strongly disagree   (VAR name = Life)

 

c) Some of the most important achievements in my life include acquiring material possessions.

            Strongly agree  __  __  __  __  __  __  __  Strongly disagree   (VAR name = Poss)

 

d) It is OK to think of people as objects.

            Strongly agree  __  __  __  __  __  __  __  Strongly disagree   (VAR name = Obj)

 

e) I have a great interest in learning about other cultures.

            Strongly agree  __  __  __  __  __  __  __  Strongly disagree   (VAR name = Cult)

 

f) Materialism is not a trait that people should be proud of.

            Strongly agree  __  __  __  __  __  __  __  Strongly disagree   (VAR name = MATER)

 

g) I really like ABC products.

            Strongly agree  __  __  __  __  __  __  __  Strongly disagree

 

5. Sex:   ___ Male           ___ Female


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