What are the two primary considerations when determining the duration of an event advertising campaign?
marketing
Description
MARKETING MANAGEMENT
CODE: KMBA/KMNB 105
Assignment -2
1. You are the manager of a highly sought brand of apparel that offers a complete range of highly priced but good quality trendy wears for both boys and girls. Describe how an understanding of Branding would be useful you in deciding on your
i. Pricing strategy
ii. Labeling
2. A marketer in the cosmetics industry once remarked: “In the factory, we make cosmetics; in the drugstore we sell hope” how does this relate to the marketing concept and the need of the marketers to understand consumer behavior?
3. What are the two primary considerations when determining the duration of an event advertising campaign? Give an example in which advertisements can help consumers maximize their utility.
Instruction Files
Assignment-1MM.docx
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