What do I have to do? In this assignment you will design a multi-media story to promote either a business or small tourism industry in the Kamloops area.



Promotion Package_W20 (25%)

Due April 9th on Moodle.

What do I have to do?

In this assignment you will design a multi-media story to promote either a business or small tourism industry in the Kamloops area.

Specifically, you will design an overall story outline, you will create an outline for a feature article and you will map out a storyboard for a potential video.  Finally you will write the feature story with photos (800 words and at least 3 photos).

To support this assignment, we will be learning skills in feature story writing for the web, basic photo editing, and introductory skills in video storytelling.

What is the topic?

Select a business in Kamloops OR a type of activity/tourism industry popular in Kamloops (such as wine tours, hiking, mountain biking, sports tournaments, skiing, etc.).

Your task is to promote your business or activity to a general audience through the media. You want people to know why they should come to Kamloops for this particular business or activity. What’s special, unique and interesting about your business/activity? What will visitors get to experience? Who will really enjoy this?

Imagine that your Story will be published on the Tourism Kamloops website.

What are the details?

1.     Story Development


Use the Story Development template. Come up with the goals and messages of your overall story. Think about how you could develop different angles of this story  - one for a written feature article and one for a potential video.


Complete the template.


2.     Feature article with Photos

Your feature article should tell a story and, in the process, promote your chosen business or tourism industry. It’s not enough to just write information about your topic (like a guidebook). This time, you need to find a unique story or angle to focus on. You might base this on your own experiences and/or on interviews as well as any other research you might do. If you quote information from others, be sure to quote it accurately and include a reference or link.

Support your story with at least 3 photos. You must take these photos yourself!  You can be creative in how you connect the photos to the story; they can illustrate points that you are making, add additional information or simply set the tone. It’s up to you.

Important – Given the circumstances, we are not expecting you to venture out into the community to do interviews or engage people too closely. You are welcome to use general outdoor photos to support your story and general research and information, and to write it without the need to put yourself into any uncomfortable settings.

Skills included: professional writing, writing for the web, and effective photo editing.



Part 1– Planning your project

·         Goal. What is the goal of your story? What do you need the reader to know by the end?

·         Audience. Who is the likely audience for this information? How will this shape the style and content of your story?

·         Core Information. Do you have all the information and details you want to include? Where will you get this information? Do you know how to cite information if you take it form somewhere else?

·         Outline. Produce a point form outline of your story in the outline template. From this, you can start writing.

Part 2 – Writing the Feature Article

·         Introduction. Hook your reader and draw them into the story. What will they learn and why will it be engaging and useful?

·         Body Paragraphs. Provide the information in well-organized and small paragraphs.

·         Conclusion. Write a short conclusion that tells the reader what to do next.

·         Revise your writing to ensure it is professional and grammatically accurate.

·         Consider a tone and style suitable to your topic.

Part 3 – Collecting and Editing the Photos

·         Select Photos. Gather 3 photos that resonate with your story.

·         Editing. Edit your photos so they are aesthetically pleasing.

·         Placement. Try to place photos is logical ways through the story.

Part 4 – Submission

·         Submit your story as a PDF on Moodle

·         Submit your Story outline template as well,


Instruction Files

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