Promotion Package_W20 (25%)
Due April 9th on Moodle.
What do I have
In this assignment you will design a
multi-media story to promote either a business or small tourism industry in the
Specifically, you will design an overall
story outline, you will create an outline for a feature article and you will
map out a storyboard for a potential video.
Finally you will write the feature story with photos (800 words and at
least 3 photos).
To support this assignment, we will be
learning skills in feature story writing for the web, basic photo editing, and
introductory skills in video storytelling.
What is the
Select a business in Kamloops OR a type of
activity/tourism industry popular in Kamloops (such as wine tours, hiking,
mountain biking, sports tournaments, skiing, etc.).
Your task is to promote your business or
activity to a general audience through the media. You want people to know why they should come to Kamloops for this
particular business or activity. What’s special, unique and interesting
about your business/activity? What will visitors get to experience? Who will
really enjoy this?
Imagine that your Story will be published
on the Tourism Kamloops website.
What are the
Use the Story Development template. Come up
with the goals and messages of your overall story. Think about how you could
develop different angles of this story -
one for a written feature article and one for a potential video.
Complete the template.
Feature article with
article should tell a story and, in
the process, promote your chosen business or tourism industry. It’s not enough
to just write information about your topic (like a guidebook). This time, you
need to find a unique story or angle to focus on. You might base this on your
own experiences and/or on interviews as well as any other research you might
do. If you quote information from others, be sure to quote it accurately and
include a reference or link.
story with at least 3 photos. You must take these photos yourself! You can be creative in how you connect the
photos to the story; they can illustrate points that you are making, add
additional information or simply set the tone. It’s up to you.
Given the circumstances, we are not expecting you to venture out into the
community to do interviews or engage people too closely. You are welcome to use
general outdoor photos to support your story and general research and information,
and to write it without the need to put yourself into any uncomfortable
professional writing, writing for the web, and effective photo editing.
Part 1– Planning your project
Goal. What is the goal of your story?
What do you need the reader to know by the end?
Audience. Who is the likely audience for
this information? How will this shape the style and content of your story?
Core Information. Do you have all the
information and details you want to include? Where will you get this
information? Do you know how to cite information if you take it form somewhere
Outline. Produce a point form outline of
your story in the outline template. From this, you can start writing.
Part 2 – Writing the Feature Article
Introduction. Hook your reader and draw
them into the story. What will they learn and why will it be engaging and
Body Paragraphs. Provide the information
in well-organized and small paragraphs.
Conclusion. Write a short conclusion
that tells the reader what to do next.
Revise your writing to ensure it is
professional and grammatically accurate.
Consider a tone and style suitable to
Part 3 – Collecting and Editing the Photos
Select Photos. Gather 3 photos that
resonate with your story.
Editing. Edit your photos so they are
Placement. Try to place photos is
logical ways through the story.
Part 4 – Submission
Submit your story as a PDF on
Submit your Story outline
template as well,