With the advent of Chapter 4, we begin to delve into identifying a firm's internal strengths and weaknesses. I have posted a reading (Core Competencies of the Corporation). It is consistent with your textbook's (Essentials of Strategic Management 4th ed.) section entitled "Question 2: What Are the Company's Competitively Important Resources and Capabilities?" From the article Core Competencies of the Corporation, give an example of: A competency A core competency Why a core competency might lead to sustained advantage (be difficult to duplicate) Must be 1 1/2 page Double Space Font 12 Arial
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