Write a paper that analyzes the changes to IMC strategy a company faces in light of the digital upheaval led by Google, Yahoo, Microsoft, and others. The paper should consider the five forces of competition, including competitors, buyers, suppliers, potential entrants, and substitutes. The paper must be supported by appropriately cited research. Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
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