One difficulty of moving a small business from a traditional retail store to an online store is channel
complications. In many cases, everything has to be reconsidered. For example, how will you
communicate with your customers? How will they find product information? How will you accept
orders? Manage payments? Shipping?
These questions and many more have kept Harrison Kirby from making the e-commerce plunge.
Harrison runs a local golf course with a shop of around 150 products. He would love to have a website
that would facilitate e-business for his golf course. He wants online scheduling of tee-times (including
coordination of group play), online shopping, and social network integration.
Below you will find a letter from Harrison explaining what he would like for you to do.
I have an interesting project for you. I am interested in an online presence for my golf shop.
Specifically, I want to offer a few (less than 150) products online for in-store pickup or delivery. I would
also like online scheduling of tee-times.
I want you to search the web for companies that provide this type of product. Ultimately, you may
recommend a combination of providers to accomplish all that I am trying to do. For example, your final
recommendation may include a web hosting solution, logistics provider, and a CRM tool (Customer
Relationship Management). Or perhaps you will find product that can be customized to provide all the
functionality in one piece.
Keep in mind that my shop is a small business and I do not have resources to manage a complicated
system. I need something that is fairly easy to implement, use, and manage. I have heard of online,
cloud, as-as-service platforms that do not require local hardware. I think that this type of setup would
be most useful to me, but I have no idea on the type of software I should use to support my business.
After you complete your research, please send me a report with the following items: overview of the
companies you learned about, your selections (and why you chose them), and how you feel this will
help me accomplish my goals.
I am very excited to see your work!