In the first four weeks of this class the students have
examined the difference between leadership in the 20 th and
21 st century. They have examined the need for leaders to
develop leadership styles and presence as a way to help
build followers. Also, the need to build trust for relationship
building in the organization was examined. Globalization
movement in the industry was the final discussion topic
which examines the unique leadership challenges in the
21 st century.
For this assignment, students will research several business
leaders to discover their views on leadership skills needed
for the 21 st century. The purpose of this assignment is to
have the students demonstrate their understanding of the
challenges and skills needed for the 21 st century leader.
Step 1: Review the assignment instructions carefully.
Step 2: Review the grading rubric for the assignment
Step 3: Choose a large, medium and small size companies to
examine. Pick leaders from each company. Submit your
choices of leaders for approval by the Professor in the
discussion area – Week 2.
Step 4: In completing the paper, research prominent
business leaders and their views on the leadership skills
needed for the 21 st century. Respond to the following items:
Select at least one large corporation (fortune 500 company)
leader, one medium-sized (other public companies), and
one small business (any company with one million dollar
revenue) leader and compare and contrast their
In separate paragraphs, describe each leader view on
21 st century leadership using primary source video or
written interviews on their opinions of 21 st century
leadership (Refrain from providing a biography or a
discussion of the businesses they lead).
Evaluate the remarks of the leaders with respect to
leadership styles, skills, and business landscape of the
Compare each leader’s views and contrast them with the
reading for weeks 1-4.
NOTE: In the case of personal interviews with business
leaders, the questions must be cleared with the professor
ahead of time and added to the paper as appendices.
Step 5: Write down or highlight key facts from the
interviews. Consider making an outline to capture key points
in the paper.
Step 6: Create a Word or Rich Text Format (RTF) document
that is double-spaced, 12-point font. The final product will be
between 4-5 pages in length excluding the title page and the
Step 7: Follow this format:
Title page with title, your name, the course, the instructor’s
Introduction paragraph (must induce a description of the
leaders chose). The introductory paragraph is the first
paragraph of the paper but is typically written after writing
the body of the paper. View this website to learn how to
write an introductory
Body part addressing the items from step # 4.
Summary paragraph. A summary paragraph restates the
main idea(s) of the paper. Make sure to leave a reader with
a sense that the paper is complete. The summary
paragraph is the last paragraph of the paper.
Step 8: In writing a formal paper it should be done in the
third person. What this means is that there are no words
such as “I, me, my, we, or us” (first-person writing), nor is
there use of “you or your” (the second person writing). If
uncertain how to write in the third person, view this
Step 9: In writing this assignment, students are asked to
support the reasoning using in-text citations and a reference
list. A reference within a reference list cannot exist without
an associated in-text citation and vice versa. View the
sample APA paper under Week 1 content.
Step 10: In writing this assignment, students are expected to
paraphrase and not use direct quotes. Learn to paraphrase
by reviewing this
Step 11: Using the grading rubric as a comparison, read
through the paper to ensure all required elements are
Step 12: Proofread the paper for spelling and grammatical
issues and third-person writing.
Use the spell and grammar check in Word as a first
Have someone who has excellent English skills to proof
Consider submitting the paper to the Effective Writing
Center (EWC). The EWC will provide 4-6 areas that may
Large - Ursula M. Burns - Xerox
Medium - Howard Schultz - Starbucks
Small - Dame Anna Wintour - Vogue