Ryanair Case Study



Preparing the Case

Before you begin writing, follow these guidelines to help you prepare and understand the case study:

1. Read and examine the case thoroughly

 Take notes, highlight relevant facts, underline key problems.

2. Focus your analysis

 Identify two to five key problems

 Why do they exist?

 How do they impact the organization?

 Who is responsible for them?

3. Uncover possible solutions

 Review course readings, discussions, outside research, your experience.

4. Select the best solution

 Consider strong supporting evidence, pros, and cons: is this solution realistic?

Drafting the Case

Once you have gathered the necessary information, a draft of your analysis should include these sections:

1. Introduction

 Identify the key problems and issues in the case study.

 Formulate and include a thesis statement, summarizing the outcome of your analysis in 1–2


2. Background

 Set the scene: background information, relevant facts, and the most important issues.

 Demonstrate that you have researched the problems in this case study.

3. Alternatives

 Outline possible alternatives (not necessarily all of them)

 Explain why alternatives were rejected


 Why are alternatives not possible at this time?

4. Proposed Solution

 Provide one specific and realistic solution

 Explain why this solution was chosen

 Support this solution with solid evidence

 Concepts from class (text readings, discussions, lectures)

 Outside research

 Personal experience (anecdotes)

5. Recommendations

 Determine and discuss specific strategies for accomplishing the proposed solution.

 If applicable, recommend further action to resolve some of the issues

 What should be done and who should do it?

Finalizing the Case

After you have composed the first draft of your case study analysis, read through it to check for any gaps or

inconsistencies in content or structure: Is your thesis statement clear and direct? Have you provided solid evidence?

Is any component from the analysis missing?

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